Good report- in addition read the Definitive Guide to Analytics https://t.co/lc6uqgFBwz and Top findings from Logi Analytics State of Self-service BI report at https://t.co/RLxb8aPbsX
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9 out of 10 enterprise leaders believe analytics is absolutely essential or very important to their overall business strategies and operational outcomes. 54% of marketers say marketing analytics is absolutely critical or very important to creating a cohesive customer journey. High performing enterprises are 5.4x more likely than underperformers to primarily use analytics tools to gain strategic insights from Big Data.
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