Well worth reading Strategic Analytics Report which backs up other research showing the priority that should be attached to big data analytics to exploit IoT commercially
The Data Deluge is real. And so too is organizations’ need to sift, organize, process and make sense of it all. Strategy Analytics 2015 IoT Deployment and Usage Trends Survey1 which polled 450 businesses worldwide found that only about eight percent of corporate enterprises regularly utilize Big Data Analytics with advanced predictive and prescriptive capabilities.
https://www.linkedin.com/pulse/big-data-analytics-iot-differentiator-david-kerr