According to Dresner's Embedded BI Market Study, one of the most important user objectives for embedded BI is to "provide in-context insights and analysis."
According to Dresner's Embedded BI Market Study, one of the most important user objectives for embedded BI is to "provide in-context insights and analysis." This aligns with findings from Logi's soon-to-be-released 2017 State of Embedded Analytics Report, in which 82 percent of application teams said time spent in their applications increased after they embedded analytics. "Rather than providing users with separate analytics tools, application teams should embed analytics into the core of their applications to drive user adoption, improve business productivity, and enable smarter business decisions," said Brian Brinkmann, Vice President of Products, Logi Analytics.