With evidence of disenchantment with standalone BI & Analytics no wonder Nucleus Research urge enterprises to embed analytics in apps and processes.
Also see:-
"Embed analytics in apps to create aha moments"
and
"ISV/SaaS Vendors- to OEM analytics or not?
Less a questions as to whether to embed BI & Analytics as to when, how and with which BI technology platform
It’s no surprise that embedded analytics is a growing category. “End users don’t want to spend their time switching between their primary application and a separate analytics tool,” writes Anne Moxie from Nucleus Research in the report, Augmenting Intelligence with Embedded Analytics. Embedded analytics solves this issue by embedding analytics in the applications people already use. Embedded analytics has been shown to drive user adoption, improve business productivity, and enable smarter business decisions by putting information in context.
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