Why Marketing Analytics Hasn’t Lived Up to Its Promise
The gap between the promise and the reality of analytics points to a disconnect that needs resolution. Companies need to better align...
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Analytics Everywhere
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Optimizing data as the backbone for insurance innovation
The importance of context for analytics strategy.
Information value is created when uncorrelated data is correlated leading to new...
Big Companies Are Embracing Analytics, But Most Still Don’t Have a Data-Driven Culture
Research shows the ups and downs of investments in analytics projects and the fixation on AI.
HBR article ( link at end of article)...
Big data: harnessing, harvesting and applying it to P&C insurance business
The quest to harness and harvest big data for the insurance industry continues to gather pace. Gathering, owning, analyzing and...
Artificial Intelligence is about people, not machines
"Most data scientists today agree that it’s important to have some domain experience about the problem you’re trying to solve before you...
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