Dave Williams, CIO of Merck Animal Health, strives to deliver the capabilities for business users to become autonomous in their usage of data and responsible for the management of data quality. The hope is to eventually strike a balance between technology and user proficiency, shifting the IT department's emphasis away from building internally.

Self-service analytics is rapidly shortening decision cycles as users are able to gain and share new insights throughout the extended enterprise. This in turn will enable IT to focus on strategic projects, ostensibly to drive more value for the business.