What do singing sheep, the Incredible Hulk, and a Toyota Prius have in common?
They all featured in this year's Super Bowl adverts.
But which of this year's ads performed the best?
Understanding the effectiveness of advertising campaigns has never been more prevalent with 30 seconds of air time at Super Bowl 50 costing up to $5 million.
The old saying: “Half the money spent on advertising is wasted, but no one knows which half” is no longer a good enough.
There are a number of ways to track media performance, one of which is monitoring social activity. The two tools mentioned below, Amobee and Spredfast, both allow users to leverage the power of social and manage their online presence.
The most talked about companies during the game were Esurance, Doritos, Pepsi, Mountain Dew and T-Mobile. However, Beyonce stole the show with over 2.6 million tweets about the her, illustrating there is still work to be done by the companies competing to win the social media game.
To have a look at some of the best adverts from Super Bowl 50, check out the following link: Top 10 Best Super Bowl 50 Commercials
The tally from analytics platform Amobee Brand Intelligence also showed that Esurance dominated the conversation during the Super Bowl on Twitter, with more than 835,000 tweets about the company. Doritos, Pepsi, Mountain Dew and T-Mobile filled out the top five on its list. Social software program Spredfast found that some of the top most mentioned topics on Twitter during the game weren't direct advertisers. It found 2.6 million tweets about Beyonce and 1.1 million tweets about the Broncos.