I read this article with interest as i assumed it would put the "IT" side of the story on how to implement a Digital Transformation. Must admit I had to wade through technical terminology.
In his 2004 book "Does IT Matter?" Nicholas Carr creates a metaphor for IT and says it's like a road. It gets you from A to B. If it works, then why keep ripping it up and laying new tarmac if all you are going to do is get from A to B.
Many digital transformations I see are just ripping up the tarmac..... where is the business benefit? what is it that the organisation will do different? what are the (quantifiable) quick wins?
The key to going from early adopters to a mainstream program is to achieve some quick wins and to market the results. After that, make sure to have a communication and learning program so that the next wave of participants can easily become supporters.