The full range of enterprise personas from the day to day information consumers ( managed reporting) through creators who query data and author/share reports to analysts - all need analytics capabilities in enterprise apps. Savvy ISVs know this and will embed analytics in their products. Not just a separate tab, but fully infused into work-flow so that analytics are seen in context to the job in hand. ISVs that don't will loose competitive advantage, market share and lifetime revenues will suffer
The value of embedded analytics has nearly doubled since 2013 – The median value of analytics relative to the overall product was reported at 43%, up from 35% and 22.5% in 2014 and 2013 respectively. Moreover, the median value of how much additional commercial application providers charge on top of their core offering is 25%, up from 15% in 2014.
http://www.logianalytics.com/bi-trends/2015-state-embedded-analytics-report/
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