The full range of enterprise personas from the day to day information consumers ( managed reporting) through creators who query data and author/share reports to analysts - all need analytics capabilities in enterprise apps. Savvy ISVs know this and will embed analytics in their products. Not just a separate tab, but fully infused into work-flow so that analytics are seen in context to the job in hand. ISVs that don't will loose competitive advantage, market share and lifetime revenues will suffer
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Enterprise Apps should morph into analytics apps
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The value of embedded analytics has nearly doubled since 2013 – The median value of analytics relative to the overall product was reported at 43%, up from 35% and 22.5% in 2014 and 2013 respectively. Moreover, the median value of how much additional commercial application providers charge on top of their core offering is 25%, up from 15% in 2014.
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