The importance of self-service analytics to deliver better customer experiences
These days, most organisations use analytics to a certain extent, even if it’s just a case of doing simple analysis in a spreadsheet. But with an ever increasing amount of data now at our fingertips, it’s time to take a more sophisticated approach to analytics. For organisations wishing to reap all the rewards of analytics there are eight steps to follow. These are outlined below, but before you embark on the advanced analytics journey you must have a clear goal in mind in terms of the metrics you want to measure. For further information on this have a look at our previous blog: The 4 metrics that matter in field service management or download our white paper: The metrics that matter: How actionable analytics can transform field service management performance.