The results, says Halevy, showed that regardless of the relationship between decision makers, people generally want to know what decision will have the best outcome for them and what the outcome will be if they cooperate rather than compete.-- if you are planning self-service BI please chose to allow for all personas to be served not just analysts and prima donnas
The results, says Halevy, showed that regardless of the relationship between decision makers, people generally want to know what decision will have the best outcome for them and what the outcome will be if they cooperate rather than compete. "They don't look at information that tells them how to avoid the worst outcome; they look at what decision will lead to the best outcome," says Halevy, and they would rather cooperate than compete to get there.
http://www.gsb.stanford.edu/insights/nir-halevy-how-do-you-make-decisions
