Take one simple observation- it is not the "bigness" of data it is whether or not you have COMPLETE data that matters from the combination of STRUCTURED AND UNSTRUCTURED data
Lot of content is thrown around Big Data, and how it could change the market landscape. It is running it’s hype cycle and many bloggers, experts, consultants, & professionals are lining themselves to align with big data. So, not everything that is known to this industry is accurate and some misconceptions that show up here and there have been discussed below.