Sustainability management from field, tree, sea and lake to retailer's shelves is available today but given the financial pressures on the growers in UK, USA, India, South America- globally- big data offers a way to finance the growers so they can invest in quality, sustainability and productivity
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Agricultural companies can make offers to purchase the farmer's data (structured / unstructured, it doesn't matter) because these are going to be processed under Bigdata tools and insights are to be gathered from quantified sources by means of effective data science techniques. There is a chance that farmers can make profit on their agricultural data.
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