A new report from Forrester Research reveals that those organizations that best use customer data and analytics will have a major competitive edge in 2016. Forrester defines “Top 10 Critical Success Factors” that will determine who wins and fails in the “Age of the Customer.”
for more insight see Definitive Guide to Embedded Analytics
Analytics Becomes a Key Competitive Weapon “Analytics improves an organization’s ability to understand, anticipate, and act on data to drive customer value, business efficiency, and growth. Leaders are addressing the diversity of data and unlocking the value of data via algorithms tuned to anticipate and deliver customer value.”
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