The complexities of behaviours, events, places, people and cultures are capable of being analysed leading to new insights and data driven decsion-making. But mostly this is from the viewpoint of the enterprise and public sector organisation. What about allowing for personal engagement and wise decision making? Vendors and public sectors can share dashboards and insights with their consumer customers for real, personal value-add
The future of Big Data is a lot less about a handful of large enterprises attempting to control the data and a lot more about access by the people who are most impacted by their own digital footprints. It may take a few years to get this right, but it's too important to get it wrong. We may have lost the privacy war, but having access to our own digital footprint is the first step to having more control over our digital lives and making smarter decisions on a day-to-day basis.