Whilst this article majors on licensing itself one key trend amongst the most profitable and successful ISVs has been to embed analytics in apps. Why?- enterprise apps must also be analytics apps for all personas across the enterprise. From information consumers to analysts on a secure, scalable multi-tenant BI platform. Not just an analytics tab but fully embedded in processes and incorporating write-back architecture to make and execute better & data-driven decisions
The report further stated that ISVs are still finding monetizing their software challenging, especially including back office tasks and licensing enforcement. Only one in ten ISVs reported no licensing operations challenges. Top back office issues included: Cost of renewing and managing licenses (87 percent); Time spent renewing and managing licenses (83 percent); Time and cost spent on non-product-related development (82 percent); and Limited visibility into how products are being used (68 percent).