Forrester pessimistic about enterprises's ability to turn data into insight and well executed action. Those that manage the task will gain dominant competitive advantage over laggards. BI vendors that focus just on self-service, data discovery and visualisations won't help the matter. Only those that combine analytics for all users (personas) across the enterprise and embedding in not just enterprise apps but workflows with Bi-directional write-back can combine insight and action
Why is traditional BI software poor at write-back and actionable insight?
Three of four architects strive to make their firms data driven. But well-meaning technology managers only deal with part of the problem: How to use technology to glean deeper, faster insight from more data -- and more cheaply. But consider that only 29% of architects say their firms are good at connecting analytics results to business outcome. This is a huge gap! And the problem is the ‘data driven’ mentality that never fights it’s way out of technology and to what firms care about - outcomes. In 2016, customer-obsessed leaders will leapfrog their competition, and we will see a shift as firms seek to grow revenue and transform customer experiences. Insight will become a key competitive weapon, as firms move beyond big data and solve problems with data driven thinking.
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