Not so long ago It was good enough to be able to view informative reports and insightful dashboards. Then data discovery became the rage for business users to buy BI without recourse to IT. Often a standalone BI tab or application they were limited by the lack of context- business users had to go back into an enterprise app to actually do something. Then came BI apps with write-back that could initiate action; even be embedded in the work flows themselves. Now business users can make better decisions and execute them better. But only if your BI has write-back. Has it?