Butler always a great sources of information on BI, Analytics

and in this case predictive sales solutions. Makes the point that it is not

just the data in, for example NetSuite or Salesforce that is required but also the large amount of unstructured data – internal and external.

There is

another option and that is to embed analytics in the enterprise applications.

Connect and join data, for example, from Salesforce, Oracle Financials, Big

Data repositories like HP’s Vertica and unstructured data search engines like

Autonomy (IDOL).

The link

below takes you to a working demo of such a solution to add to the interesting

options Butler describes

Analysing and forecasting sales