Could this be the result of most analytics being restricted to selective data instead of joining all relevant data in an enterprise or organisation. When CIOs have to rely on different workgroups using their own analytics tools more time can be wasted on arguing who has the right data than creating data driven insights. Analytics platforms that analyse all data, internal and external, in a secure multi-tenant architecture offer hope. As long as they deliver insights to all personas in the enterprise and not just CIOs