Yesterday the GWR train into Paddington stopped at Southall; the train driver said we would be there for an "unforeseen time". Uber to the rescue showing driver and passenger where each other was and into central London in time for meeting- just. This is how the "pay-as-you-go" technology revolution is changing the world. Whatever the business ethics of Uber v traditional "cabbies" it was a must have benefit yesterday.
SMEs are better able to exploit this than many large enterprises and like Uber create shock waves. The insurance industry will be stood on its head and some large, traditional, legacy IT centric insurance companies will rue the day they lacked leaders who anticipated these changes
SMEs are consuming cloud based software solutions like Amazon Web Services, Sales Force CRM, webexpenses and HR systems at a rapid rate. As a result these firms are now snapping at the heels of the mid-market and enterprise space. SME's advantage over the larger firms is their speed to react and flexible approach. The mid-market's journey into cloud tends to be a more hybrid model of both on-premise and public cloud. Big, small, structured, unstructured. The complex data in today's business is being processed in a variety of forms. Long gone are the days of rigid, simple column based spreadsheet data. This is where dynamic analytics and business intelligence tools need to take the lead, and deliver data that enables organisations to make decisions that differentiate them from competitors, aligning with the needs of the customer on a real-time basis.