Makes the case that disruptive technologies are not restricted to new business units but over-turning whole industries. Uber is not just taxis but challenging Amazon!
For one small example see how an innovative UK company doing the same for the insurance industry
Google, Facebook, SpaceX, and Oneweb are in a race to provide Wi-Fi Internet access everywhere through drones, microsatellites, and balloons. At first, they will provide their services through the telecom companies; then they will eat their lunch. The motivation of the technology industry is, after all, to have everyone online all the time. Their business models are to monetize data rather than to charge cell, data, or access fees. They will also end up disrupting the cable industry, entertainment, and every industry that deals with information.