From Crossing the Chasm onwards we should always review and question the writing of Geoffrey Moore.
Every industry is impacted by this.
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We talk so much about disruptive innovation, we sometimes can lose sight of what really matters. The most direct way to say it is: A disruptive innovation really matters when it drives the marginal cost of a previously scarce resource to asymptotically approach zero. Basically it makes it free, and that creates a vortex of demand to take advantage of this new state.
https://www.linkedin.com/pulse/why-disruption-matters-really-geoffrey-moore?trk=mp-author-card
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