Not the first time this has been said but many large enterprises still don't understand this. Many SMEs do and will leapfrog traditional, slow to react monoliths. Anyone who thinks Uber is just about taxis is in for a shock. Same for Tesla- cars yes but watch for the rest
Increasingly, the value of physical devices will be defined by the embedded software inside them or the control software that helps to manage the physical goods. Manufacturers will have to start thinking and acting more like software companies, leveraging the software applications they build into their products as a driver to reduce manufacturing costs, increase product innovation, and capture new revenue streams. Taking a software-centric approach means manufacturers will start re-designing products from fixed-function, disconnected devices to flexible, seamlessly connected systems.