In today’s competitive marketplace, many businesses are struggling to find ways to differentiate their products and services. Even multinational name-brand corporations – from apparel and sporting goods to appliances, automobiles and hospitality – feel the pressure. Success for these businesses no longer comes solely from offering increasingly commoditized products or relying on benefits supposedly imparted by a brand. To really set themselves apart, companies must offer something extra to make their products more desirable and engender brand loyalty. That something is information – information fueled by data. We are quickly entering the era of Meta-Products, where information added to the product truly creates a superior offering

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