Salutary reminder to all that eye watering data visualisation, visual data discovery galore, self-service analytics and the lure of the IoT & Big Data Analytics can all crumble to dust.

Too often BI & Analytics projects do not start by asking the right questions. What will we do differently as a result of this project and will it make a big difference? 

Will the cultural DNA of the organisation encourage people to use the results or will they spend the whole time arguing about who has the right data? 

Will the small project that received rapturous applause scale across the whole organisation, across geographic boundaries and business units?

And if we can make better decisions can we also execute better decisions.