Enterprises and organisations need accurate weather data more than you might think. Adding the weather data to other internal and external data could be the competitive advantage an enterprise needs.
Mind you, careful on the predictive analytics as the suffering people in Lancashire, Yorkshire, Cumberland and Wales know as unforecasted floods spread misery
Weather patterns affect retails shopping. If an area has a very warm fall or very cold spring, people postpone buying the next season’s clothes, and retailers end up selling more on sale than at full price. Weather events like snow storms can impact holiday shopping and may drive shoppers online instead of to physical retail locations. Major weather events, like hurricanes, can have lasting effects on everything from the construction business to insurance rates. Pharmaceutical companies use weather predictions to predict flu and cold medicine demand. Utilities need to understand weather patterns to prevent brownouts and other events that tax infrastructure and supplies