The rapidly accelerating ways technology can be used to store, manage, analyze and act on data was the underlying catalyst for disruption in every single field during 2015....
ISVs that ignore this and continue to offer limited analytics in their applications will suffer. But it is not good enough to just add analytics you must embed them in the work flows of your apps.
The reason for this is that users need to see relevant analytics for the key tasks they are involved in at the time. Not have to dive out into a separate tab or worse still standalone analytics.
And even when this is achieved it is not enough. It is no good enabling users to make better decisions. You must empower the users to actually execute the decisions better. This requires write-back as part go the analytics.
For more information see Embedded Analytics for ISVs
Advanced and pervasive analytics: The focus of “big data” in 2015 really moved from managing and storing the data to understanding how to use the increasing amount, volume and variety of data to learn something we did not know before. We moved beyond asking a question and getting a slightly better answer to learning, through advanced analytics, what questions should even be asked in the first place. In the future, every application will have embedded analytics and will need to deliver insights and recommendations, not just processing data faster.