Michael Locke of Aberdeen Group summed up the reason savvy ISVs must embed analytics in their products.
" a well-conceived addition of BI capabilities makes any ISV solution more attractive and stickier. A stickier solution drives greater adoption and engagement in the underlying solution. Greater engagement drives higher customer satisfaction. Higher customer satisfaction drives improved renewal rates and the chain of goodness just keeps going..."
There are already competitors to Uber but they must be even cleverer to exploit complete data to deliver even more satisfaction to customers.
So, product & development managers, developers, BI specialists, architects and analysts the challenge is with you. For help read more at embedding analytics
Uber CEO Travis Kalanick has claimed that the service will also cut the number of private, owner-operated automobiles on the roads of the world’s most congested cities. .. car-pooling UberPool service will cut the traffic on London’s streets by a third. UberPool ... According to their blog, introducing this service became a no-brainer when their data told them the “vast majority of [Uber trips in New York] have a look-a-like trip – a trip that starts near, ends near, and is happening around the same time as another trip”. Other initiatives either trialled or due to launch in the future include UberChopper, offering helicopter rides to the wealthy, UberFresh for grocery deliveries and Uber Rush, a package courier service.
http://www.datavizualization.com/blog/the-amazing-ways-uber-is-using-big-data
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