Michael Locke of Aberdeen Group summed up the reason savvy ISVs must embed analytics in their products. 

" a well-conceived addition of BI capabilities makes any ISV solution more attractive and stickier. A stickier solution drives greater adoption and engagement in the underlying solution. Greater engagement drives higher customer satisfaction. Higher customer satisfaction drives improved renewal rates and the chain of goodness just keeps going..."

There are already competitors to Uber but they must be even cleverer to exploit complete data to deliver even more satisfaction to customers.

So, product & development managers, developers, BI specialists, architects and  analysts the challenge is with you. For help read more at embedding analytics