If you can increase output by 5%, reduce input costs by 5%, reduce wastage by 5% the impact is immense for struggling farmers and hungry consumers.
The sum total of Individual farmers is the complete data harvest for agricultural analytics that can help make the right decisions to achieve the goals above.
In the heart of the English countryside an innovative company called, appropriately, Muddy Boots is delivering this supply chain capability globally to mitigate risk, attain sustainability and improve efficiency for all stakeholders.
Agricultural companies can make offers to purchase the farmer's data (structured / unstructured, it doesn't matter) because these are going to be processed under Bigdata tools and insights are to be gathered from quantified sources by means of effective data science techniques. There is a chance that farmers can make profit on their agricultural data.