If they’re going to build wearables that people are actually excited to wear, tech companies need to understand that consumers don’t want to alter their face. Fashion is about bringing out the best you, not hiding beneath a clunky headset. A lot of the greatest innovations in fashion are ones that you can’t (or barely) see, from pockets to beautifully lined suit jackets. Wearable makers should steal from fashion’s playbook and make products that are less showy.

www.fastcodesign.com/...