Spitalfields has always been associated with textiles from the Huguenots developing a silk industry after fleeing persecution in France. Later, cheap French imports destroyed the silk industry but Jewish refugees thrived in the concentration of tailoring businesses in Victorian times.
Today Spitalfields is at the leading edge of RetailTech delivering a better shopping experience and matching fashion products to individual tastes.Analytics offers better decision-making for retailers and the clothing supply chain.
Analytics everywhere
By the retailer continuously collecting this data, it will make data-driven hyper local in-store decision making – which in real-life terms means they can assess things like how many people are walking past the shop vs. how many of them enter the shop; is my visual merchandising display interesting enough? What works better – styled mannequins or a text banner promoting new collections or customer activities? It will essentially be a better experience for me, the consumer.
