When it comes to the technologies shaping & disrupting economies, labour markets, enterprises and the public sector we think of Amazon, Uber, Tesla, Airbnb and others. But here is that old dinosaur in the automotive industry, GM, using its traditional skills and new technology to beat the new kid-on-the-block to the finishing line.
There are lessons here for other industries. Innovative technology that will re-shape business can be successful without disrupting established enterprises. Only if these behemoths have the leadership determined enough to embrace the technical benefits and combine with sound strategies and change management expertise.
"Lemonade" maybe the new darling of the insurance technology industry, and one would be foolish to ignore it, but there are other ISVs that are working with leading insurance companies that are Disruptive without Disruption .
And you will find the same elsewhere
This all feels strange coming from GM because, for all the changes of the past decade and despite the use of words like disruption and mobility, it’s no Silicon Valley outfit. The men and women who built the Bolt are pure Detroit. Mary Barra, Tony Posawatz, and Larry Nitz are all GM lifers. As a kid, Pam Fletcher built engines for race cars with her father. Josh Tavel raced motocross before getting into stock cars as both a driver and an engineer. He practically sweats gasoline. And yet he led the engineering team that could bring electric driving into the mainstream.