I've talked a lot about how embedded analytics brings together insight and action into the same context by integrating analytics deeper and deeper within business applications and workflows. What research from Aberdeen, Logi Analytics and others have found is that there is a correlation between deeper integration and greater realization of the strategic benefits of embedded analytics.

Embedded both in the works processes of enterprises and public sector organisations. 

For all you Solutions Providers (ISVs) out there- every application should be an analytics application. 

" A well conceived addition of BI capabilities makes an ISV solution more attractive and stickier. A stickier solution drives greater adoption and engagement in the underlying solution. Greater engagement drives customer satisfaction. Higher customer satisfaction drives improved renewal rates and the chain of goodness just keeps going.." (Locke, Michael Aberdeen Group 2014).