Anyone who read and applied Geoffrey Moore's "Crossing the Chasm" knows that many of the early success stories will fall by the wayside. Most that are successful with pioneering "hand-crafted" end-to-end solutions will probably not have the skill-sets to scale and commoditise.

The Industry standards and APIs that emerge and are integrated with the specialist components will predicate the eventual winners.

Look for companies able to deliver structured/unstructured big data solutions together with the customer facing companies like auto manufacturers to create viable partnerships. 

Big Data Analytics will be key to harness the wealth of information generated and aggregated to enable better decision-making and decision execution.

if you are planning to be part of the IoT ecosystem it will pay to take heed of this article