A few weeks ago, I was taking a new team member through one of our solutions, giving him some context for his particular project. All was going well until he asked a difficult question: “What’s this page for?” I quickly replied with an articulate and well-crafted response: “Err…” We ran through the elements of the page, looking at each element. This consisted of four distinct sections, three of which were simple infused Logi reports. Each seemed sensible, serving a particular purpose. However, when they were brought together they formed a confusing story. The page had lost its purpose over time, evolving into something designed by committee, confusing to a new user, and probably to those who see it regularly.

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