Useful article this one though it misses one point. Savvy ISVs white label and embed analytics from the best analytics vendors. 

So ask your apps vendor if they do this and who they OEM. And have they included self-service analytics so that all the people in the organisation that need analytics get it. 

That does not take away from the point Mike Saliter makes- you need to be able to connect multiple and disparate data sources and combine these in the same dashboards and reports.

That means you can exploit "complete data" from internal and external data sources, structured and unstructured data. Historical, current and real-time data.

The analytics vendors have this core competency and some applications vendors embed this capability. A good example is 360Globalnet so that you get industry and analytics expertise combined