Useful article this one though it misses one point. Savvy ISVs white label and embed analytics from the best analytics vendors.
So ask your apps vendor if they do this and who they OEM. And have they included self-service analytics so that all the people in the organisation that need analytics get it.
That does not take away from the point Mike Saliter makes- you need to be able to connect multiple and disparate data sources and combine these in the same dashboards and reports.
That means you can exploit "complete data" from internal and external data sources, structured and unstructured data. Historical, current and real-time data.
The analytics vendors have this core competency and some applications vendors embed this capability. A good example is 360Globalnet so that you get industry and analytics expertise combined
Application vendors are experts in their applications but that doesn’t make them experts in BI and analytics. Over the past few years, you’ll recall most application vendors had previous BI and analytics solutions which failed and were eventually scrapped or phased out with newer offerings. In my opinion, this is due to analytics lacking focus as the primary go-to-market solution. It’s no secret application vendors want to capitalize on the analytics up-sell opportunity into their install base. Yet, pure-play analytics vendors have years of a head start not just in engineering but also in the DNA of the organization and its employees. Thinking of it a reverse way, most people wouldn’t purchase a CRM application from a vendor primarily focused on business intelligence and analytics.