All applications should be analytics applications and the case gets stronger by the year. New report gives the facts with a taster before publication below
2/3 of all software applications across all industries represented in survey embed BI and analytics. A strong majority (77%) of the embedded analytics adopters are commercial software providers, most likely because of increased revenue potential and competitive differentiators embedded analytics brings to the table. This is the first year the executive team AND the product management team have tied for being top drivers of embedded analytics. This points to embedded analytics being both lucrative for the business and essential for the product.