Take Amazon, Kayak, and the increasingly popular FitBit, for example. Each has successfully combined a useful service with analytics: Amazon offers product ratings, reviews, and suggestions to online shoppers, Kayak presents its customers with an assortment of relevant flight data to aid in their decision, and Fitbit performs a detailed analysis of physical performance. All three of these companies effectively provide customers with actionable insight – within a single application. By embedding analytics within the actual application, users are able to take advantage of analytics without having to go out of their way to do so (some people may not even realize they are being fed data to make an analytical decision). Moreover, they are more likely to use these tools over others that don’t provide the same sort of analytical insight.

http://www.logianalytics.com/tips-tricks/overcoming-the-analytics-adoption-problem/