Even when I get passionate about Big Data Analytics it is because I do so as a means of PEOPLE making and executing better decisions

So I agree with putting the emphasis on transformation rather than digital. 

OK- algorithms embedded in analytics is part of transformation and automates much decision making but at a rules based level. Where you need context and a nuanced decision you need people. The reason self-service analytics is a priority is to allow front-line people to add their intimate knowledge and customer-patient-operational skills to decision making. 

  • Nurses and doctors
  • Surveyors and project managers
  • Building contractors and sub-contractors
  • Supply chain specialists
  • Inspectors and field service engineers

Rather than rely on data scientists and isolated analysts to apply impractical theories that are not rooted in reality.

People, cultures and leaders transform- not "digital" which is a means to an end