Even when I get passionate about Big Data Analytics it is because I do so as a means of PEOPLE making and executing better decisions.
So I agree with putting the emphasis on transformation rather than digital.
OK- algorithms embedded in analytics is part of transformation and automates much decision making but at a rules based level. Where you need context and a nuanced decision you need people. The reason self-service analytics is a priority is to allow front-line people to add their intimate knowledge and customer-patient-operational skills to decision making.
- Nurses and doctors
- Surveyors and project managers
- Building contractors and sub-contractors
- Supply chain specialists
- Inspectors and field service engineers
Rather than rely on data scientists and isolated analysts to apply impractical theories that are not rooted in reality.
People, cultures and leaders transform- not "digital" which is a means to an end
