Samsung's smart fridge as a "home-hub" made the headlines but it is connected devices deployed by commercial organisations that will grow IoT deployments. 

Smart, IoT connected toothbrushes deployed by a Californian health insurer to reduce premiums for diligent tooth brushing in this case takes the biscuit (away)- please excuse the pun.

Will need "drill-down" IoT analytics to optimise this model.