Barry Jaruzelski of PwC emphasises the point that its not just media, electronics and consumer good companies- it is heavy industry as well that must make software central to its innovation plans.

Equally  important, I have made the case that every solution should be an analytics solution .  Combining Barry's and my articles and digital transformation is key to every industry and market and product. Not least because the IoT will be in the background of most products, processes and solutions