It used to be that analysing and visualising data points gave enough insight. No more!
Just see how a site like GROW.LONDON helps companies and organisations make decisions on locating operations and offices or judging market potential
The incumbent GIS vendors like Pitney Bowes and ESRI are being challenged by location intelligence innovators like Carto.
Instead of being a standalone GIS & Location Analytics app Carto lets enterprises embed Location Intelligence into core enterprise platforms. Analyse and visualise spatial data and the complex relationships:-
This should allow you to better answer the question "why" by applying machine learning and human intelligence to determine causation so as to predict and make better decisions and anticipate the future.
As importantly, let users across the organisation share these new insights interdepartmentally and improve the decision making and execution across the whole enterprise.
See article below for more details
GIS solutions and BI that enable users to visualize data points effectively have delivered value over many years by letting users visualize spatial data. This is no longer enough however- the huge rise in human activity on mobile devices and, in parallel, rise of the robot, machine sensors and the IoT (streaming data from fixed and moving assets) results in higher volume and velocity of complex spatial data. It is not enough to visualize spatial data. If you want to create competitive advantage you must identify and analyse the underlying and interconnected relationships.