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| less than a minute read

Digital veneer or fundamental transformation?

Really liked this article and earlier ones. 

Is your plan just a veneer or will it result in significant, positive change for:-

  • Customers
  • Clients
  • Patients
  • Citizens
  • Voters
  • Stakeholders
  • Employees

Suggest you do the soul-searching if any of your projects have a reference to digital transformation

On the other hand, there is the “digital veneer,” which wraps old business practices in the cloak of digital technologies: adopting social media, creating a host of mobile apps, or refreshing the company websites. Like any veneer, it looks good, can be done quickly, and is not expensive. But does it really work?

Tags

digital transformation