HBR study indicates why the most successful companies are often the very ones that are least likely to invest in the right R&D and technology solutions.
Conversely, less successful companies might be driven by compelling problems to invest but lack the resources and focus to make it a success.
Ties in with my articles that enterprises should not embrace new analytics/BI technology until they've mastered the basics of good data management and simple data visualisation and dashboards.
our study shows that while large, established firms do actively pursue path-breaking new technologies (accounting for the lion’s share of patents that make radical new connections in our study), they would have more success doing so if they went after such technologies from positions of existing strength, instead of only trying for the next big thing in times (or in areas) where they are starting to fall behind. “If it ain’t broke, don’t fix it”, the saying goes, but it’s precisely by trying to fix things that aren’t broken that firms can raise their odds of staying ahead. If you wait till it’s broken, it may be too late to fix.
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