How many BI & Analytics tools are there across your organisation? The more there are the likelier you have fallen into the trap of not having an effective strategy.

A strategy that involves all the stakeholders in gaining the right insights to make and execute better decisions.

When BI & Analytics sit in a bubble of their own operational and business users are one or more steps removed from the task in hand. That makes it more difficult to use information and users tend to disregard it.

The answer?- Embed analytics and BI in the core applications and platforms of the organisation. That means the analytics will share the same data as the apps and be as relevant as those apps.

More than that they are embedded in workflows- in the key tasks and activities users have to achieve for success. 

To find out more see BI context and desired outcomes.  

Then follow the link to the interview with Wayne Eckerson below.