Brave attempt to condense a complicated answer into one sentence.

"Business Intelligence helps find answers to questions you know. Big Data helps you find the questions you don’t know you want to ask."

Eric D. Brown - Technology, Strategy, People & Projects

 Change "Big Data" to "Complete Data" to surface the questions organisations should ask and it's getting there.

The most pertinent observation? "most organizations don’t really know what questions they need to be asking."

And to help analyse complete data to find the right questions organisations need to  plan the action you are going to take otherwise why manage, ingest and analyse data?

See more on this at "Without action, data is just - well data."