"Where it once may have been adequate to deploy pre-built, static dashboards created by IT and consumed by the line-of-business, users now need more flexibility and robust search capabilities. "
Michael Locke Aberdeen Group 7th March 2017
Enterprises and public sector organisations are held back by the hidden and inaccessible data spread across data silos and in unstructured formats.
To drive digital transformation it is essential that business and operational users can combine instinct, knowledge and experience to find the right insights to make and execute better decisions.
See "Lighting up Dark Data" for more on this
Data sharing and collaboration. One of the most visible and pressing challenges that companies face is a lack of accessibility to data across functional areas. For example, customer data residing in a CRM system may only be accessible to marketing managers. Supply chain data needed for financial analysis may only be available to operational employees.