It's not about Big data - you should be looking for complete data which means not only structured but also structured data. All of which must be analysed for data driven decisions
Marketers today are furiously collecting as much data as they can. After all, data promises us new customers, higher ROI, cross-channel success, and ultimately, more revenue. But more often than not, the question marketers forget to ask is, “Am I collecting the RIGHT data?” If it doesn’t provide any actionable insights into your marketing goals and initiatives, data is, well just data. It clogs up your marketing systems, causes more havoc, more time, and more resources.
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