IBM Watson versus Holmes
Whenever I read about some success with IBM's Watson I can't but think the name choice was unfortunate( I know it's from the...
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Marketing automation may just automate existing bad practice
This is not a reflection on Salesforce, Pardot, Marketo, Eloqua et al.
It is just the frustration of having marketing operations...
Smarter Location Intelligence for smarter marketing
Forrester pointing out emerging and converging technology smart marketing will need to embrace.
Moving from free-standing location...
Barriers to extracting value from data
After the $billions invested year after year in analytics it is an indictment of line-of-business managers and IT that little real...
Art, meaning & Storytelling
Second time in 5 days that I have heard and read about the need to deliver meaning from data rather than insights. Meaning- to make real...
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