Whenever I read about some success with IBM's Watson I can't but think the name choice was unfortunate( I know it's from the founder...) ...
Business Intelligence Insights
Analytics Everywhere
This is not a reflection on Salesforce, Pardot, Marketo, Eloqua et al. It is just the frustration of having marketing operations focus...
Forrester pointing out emerging and converging technology smart marketing will need to embrace. Moving from free-standing location data...
After the $billions invested year after year in analytics it is an indictment of line-of-business managers and IT that little real...
Second time in 5 days that I have heard and read about the need to deliver meaning from data rather than insights. Meaning- to make real...
The context of the title is that of marketing. Media-rich analytics combined with internal data, major surveys, other external data...
I hate to admit it but my first career as a product manager at Cadbury was in the days of punched cards and data bureaus. Analysis took...
Builds on my recent observations that it is the questions you ask as much as the answers you get that are important. And you can't ask...
With the wealth of social media and sentiment data available yto marketeers it is all too easy to look at the wrong data or dismiss...
It's not about Big data - you should be looking for complete data which means not only structured but also structured data. All of which...